The AdWall is an impactful Multi-Touch display for
communication and advertising. It will fulfil the promise
of being a new immersive medium

The Multi-Touch interface offers an intuitive and dynamic user experience. The AdWall provides exciting applications, which stimulates the curiosity and engage consumers to interact in an immersive way with your content.

We combine different Multi-Touch technologies to achieve the most effective interaction. The AdWall offers both air touch and precise touch interaction. Our technology is force sensitive, and provides unprecedented resolution and scalability. We can implement different technologies such as RFID and bluetooth. The internet connection makes it possible to connect and communicate with web content.

We are specialized in Multi-Touch interaction and advertising. We can create tailor made Multi-Touch applications; we offer unique advertising opportunities, which have the power to simultaneously engage multiple users with your content in an interactive and social experience.
 
 
Multi-Touch

Multi-Touch interfaces differ from traditional touch screens by allowing the use of multiple fingers to interact with digital content. This ability to track multiple points of contact leads to a more intuitive, gesture-based way of interacting with the computer.



Multi-touch interfaces also encourage multi-user interaction, allowing for the development of more immersive applications and social interfaces... a big step towards truly computing environments.
 





Collaboration

The AdWall is a collaboration between Draftfcb and SOCO Amsterdam. We combine our expertise to offer tailor made Multi-Touch solutions for a broad audience. The AdWall is the result of extensive research and development.

Draftfcb is a full marketing communication agency with a simple objective: to engage consumers with brands in the most effective and creative way. Combining traditional with new media.

Draftfcb & SOCO Amsterdam logo

SOCO Amsterdam is a forward thinking exhibition space and production house, focused on stimulating innovations in the creative industry. Activities include the research, development and deployment of Multi-Touch technology applications.