AdWall at POP 2008
On 14 and 15 October, the POP 2008 conference took place at Intres Hoevelaken. POP 2008 is a conference about shopper marketing, in-store communication and retail. Draftfcb presented the book “De marketing van Communicatie” written by Hans Kok, Head of Strategy at Draftfcb, with contributions of Wouter van Bentum, Charles Borremans, Valérie Boerma, Karlijn van den Berg, Sonja Loth and Hubert van Wensen. It describes the agency’s vision at the consumer and the advertising industry of today. Draftfcb integrated the AdWall in the stand at POP 2008 to showcase their portfolio. The AdWall ran “Lightbox” developed by SOCO Amsterdam. Users can navigate through photos and videos in an intuitive way. The user can select items from the content slider by dragging the selected content at the screen. At this screen content can be dragged, scaled and rotated. The AdWall is interesting for retail marketing to engage consumers with brands and products in store. |
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